Assignment Essay Example | Topics and Well Written Essays - 250 words - 89

Assignment - Essay Example Then analyzing and interpreting data by tabulating and interpreting in order to draw conclusions of the results is necessary. Finally, preparing the report of the research by including an executive summary, research methods description, discussion of the study results, limitations and concluding as well as recommendation are the required steps in the research (Sontakki, 2010). There are two types of data collection, which are primary and secondary data. In our case, the preferred method is the primary research method of data collection. Exploratory involves focus groups, case studies, customer interviews, projective techniques and ethnographies. In determining what the consumers’ needs, the best method is through exploratory research where through customer interviews and focus groups, necessary information will be obtained concerning Google in Chicago. Moreover, it is to the befit of the customers to give genuine information over the research to conduct. Using customer interviews, projective techniques and focus groups has aided in determining of SWOT analysis. Strengths include product integration, open services and products source, strong portfolio patents, and the primary products are customer and quality experience. Weaknesses include unprofitable products, one income source reliance, and patent litigations. Opportunities are mobile number users’ increment, Google fiber cables, patents obtain via acquisitions and expanding to electronics industry. Threats featured are such as unprofitable products, competition from Microsoft, mobile internet users’ increment and EU antitrust laws (Sontakki, 2010). In the Google ads and consumer needs, the basis for market research project has featured all challenges and solved in accordance to the seven steps. The groups have enabled the company to improve on some